http://www.shorehills.net/blog Online Marketing for Smalll Business Wed, 14 Jul 2010 14:57:35 +0000 http://backend.userland.com/rss092 en According to the Comscore search report for June,  Google had 10.29 billion searches. Google has said in the past that about 20% of all searches have local intent so that would mean that over 2 billion searches in the U.S. on Google’s main search site in June were local ... http://www.shorehills.net/blog/2010/07/there-were-over-3-million-local-searches-in-june/ A new report from BIA/Kelsey and ConStat says that 97% of all US internet users research on line to find local products and services. As a small business owner if you have been neglecting how your company is being represented online, you must act now to make sure you are in ... http://www.shorehills.net/blog/2010/03/nearly-all-search-online-for-local-businesses/ Google is now testing enhanced listings for businesses in two markets, San Jose and Houston.  They haven't yet committed to a release date for this feature, but it was recently featured in the Google Lat Long blog, the blog of the Google maps team. From the Google Lat Long blog: "These enhanced ... http://www.shorehills.net/blog/2010/02/google-is-adding-enhanced-business-listings/ We are now officially past the tipping point for small businesses and online marketing.  The number of local searches continues to increase every month and the localization of the search engines is happening at a break neck pace. The search engines continue to serve local search results for more and ... http://www.shorehills.net/blog/2010/02/the-one-thing-every-small-business-must-do-to-increase-online-visibility/ AT&T's new site Buzz.com local recommendation site seems to be more focused on advertisers than users.  By limiting input from the general public and relying on "expert" reviewers, they've taken the ugliness of bad reviews out of the picture and that should make small business owners, aka Buzz's advertisers, happier ... http://www.shorehills.net/blog/2010/01/atts-buzz-is-more-focused-on-advertisers-than-users/ Neilsen Online has released some interesting stats about American media consumption.  It turns out that US users are not replacing old media with new.  They're just adding to their old consumption. The average American's television viewing is up 20% over the last 10 years to 141 hours each month. That's a ... http://www.shorehills.net/blog/2010/01/americans-are-not-replacing-old-media-with-new-media/ Now all three big search engines, Google, Bing and Yahoo are returning localized searches for non-local queries.  All three have said that their goal is to figure out what users intentions are when they search and fulfill those intentions with the search results. You might say to yourself "How can the ... http://www.shorehills.net/blog/2009/12/now-google-bing-and-yahoo-are-returning-localized-results-for-non-local-queries/ Google continues to give local businesses great ways to use your "home field advantage" aka the fact that you're local. This time it's with Google's Local Business Ad Extensions in your Adwords ads. What is a Local Business Ad Extension?  It's an extra line at the bottom of your ... http://www.shorehills.net/blog/2009/08/get-your-ppc-more-local-with-googles-local-business-ad-extensions/ This was reported over at Pit-Stop Media: "This morning when I was doing my routine checkups on the Yahoo accounts that we are managing, I was seeing “0” in all the stat fields. At first I thought there was something wrong with the accounts, but I immediately remembered that just a ... http://www.shorehills.net/blog/2009/07/yahoo-reporting-delays-again/ Here are three things on which you can easily focus to ensure that your lead generation pay per click campaign generates a huge boost in your return on investment. Do deep keyword research. It's great to look at the keywords that have mega traffic, however they are more often than not ... http://www.shorehills.net/blog/2009/07/3-keys-to-huge-roi-boosts-from-your-lead-generation-pay-per-click-campaign/