Google is adding enhanced business listings

Posted by admin in Google, Local Search

Google is now testing enhanced listings for businesses in two markets, San Jose and Houston.  They haven’t yet committed to a release date for this feature, but it was recently featured in the Google Lat Long blog, the blog of the Google maps team.

From the Google Lat Long blog:

“These enhanced listings allow business owners to highlight an aspect of their Local Business Center listing that they think best reflects what they have to offer their customers. The business owner can choose to enhance the way their listing appears in search results by including a link to point customers directly to photos, videos, website, coupons, directions, menu or reservations signup. Let’s say a deli owner thinks the huge selection of imported cheeses really makes her deli stand out - she may want to give potential customers a quick way to see the menu on her website or a photo of her display case. Customers who access this relevant information can make an easier, more informed decision about which business to call or visit.

Here’s an example for optometrist in San Jose, CA. Notice the yellow tag below the North Valley Optometry listing with a link to “View photos” of their business and the photo icon placed on the map:”

There is a fee of $25 per month to add this enhancement.  It will be interesting to see if this feature makes a difference in click through rate on these listings.  You’ll notice in the sample above that there is a little yellow camera icon on the map.  That will definitely help differentiate this listing from the rest.

My guess is that coupon might be the enhancement choice that moves the needle most.  The menu choice would also be a great one for restaurants.

Of course you can’t take advantage of this new feature when it rolls out if you haven’t claimed your listing.  So head on over to the Google Local Business Center and claim your business’ listing today.