Make Your PPC More Local With Google’s Local Business Ad Extensions

Posted by admin in Google, Landing Pages, Lead Generation, Link Building, Local Search, Pay Per Click, Yahoo!

Google continues to give local businesses great ways to use your “home field advantage” aka the fact that you’re local. This time it’s with Google’s Local Business Ad Extensions in your Adwords ads.

What is a Local Business Ad Extension?  It’s an extra line at the bottom of your Adwords ad that displays your business’ street address.  It appears directly below the url in your Adwords ad.

Will this increase your ads’ click throughs?  It’s too soon to tell but I would bet on YES!  The Local Business Ad Extension is a feature that reinforces the localness of your ad to a searcher that has expressed a desire for local results.  It also gives you a substantial differentiator from your competition. So it makes sense that it will increase click throughs for you.

So how do you add the Local Business Ad Extension to your ads to test it?   If  you have a Google Local Business Center account (and every local business should have one)  you will have the option of linking your Local Business Center account to your AdWords account so the addresses can be dynamically inserted into those text ads depending on the search query.

For businesses that don’t have listings created in the LBC, AdWords provides an option to manually enter your address.

These ads will appear on the main page search results in addition to the maps.google.com page.  So make sure you have your LBC account linked with your Adwords account, and keep an eye on your click through rates.