3 Keys to huge ROI boosts from your lead generation pay per click campaign

Posted by admin in Lead Generation, Pay Per Click

Here are three things on which you can easily focus to ensure that your lead generation pay per click campaign generates a huge boost in your return on investment.

Do deep keyword research. It’s great to look at the keywords that have mega traffic, however they are more often than not way too broad and unfocused to have any kind of conversion value for you.  Spend the time to find the keywords that are targeted, have a decent search volume, have a lower cost per click and lower volume of competition.  This group of keywords will probably take you into the long tail and bring you more qualified leads from prospects who are much further along in the buying process.

Sell benefits not features. Features are nice but benefits make sales and cause clicks on your ads.  For example if I tell you that this basketball has a gyroscope inside of it, that’s a feature.  It’s interesting, but it doesn’t make me do back flips and want to run out and get one.  However if I tell you that it always goes in the basket when you shoot because of its new gyroscope, that’s a benefit.  You never miss a shot.  That’s why you’d buy that basketball.

Fulfill the promise your ad makes with your landing page. Your landing page should be specific to your ad.  this one simple step will ratchet your conversions way up.  So if you have a automotive campaign with three ads, one focused on convertibles, one on sedans and one on trucks send the users who click on the convertible ads to a landing page specifically about convertibles.

Your conversions will go even higher if you use a landing page that reinforces the specific benefits that your ad does.  So if you ad for the convertible mentions the fabulous feeling of the wind blowing through your hair with the top down, the landing page headline should reinforce that idea as should the copy on the landing page.  You might even add a nice picture of a happy couple in their convertible with their hair a flutter.

These are 3 easy keys to increase your ROI from any lead generation pay per click campaign.  For help with starting or improving your lead generation pay per click campaign contact Shore Hills Internet Marketing, the lead generation experts.