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The color of your button does matter
Posted by admin in Landing Pages
Recently, the folks over at Mozilla ran a test on the color of their Firefox download button and the results moved the needle substantially.
The winning color increased conversion by 1%. That doesn’t sound like a lot, but for a mega-brand like Firefox, that means an additional 2 million downloads annually.
So test, test, test. Those incremental improvements can really add up.
Here’s a link to the description of the test and pictures of the buttons tested.
