Now you can link Google Analytics goals and transactions to AdWords Conversion Tracking tagged: , ,

Now you can link Google Analytics goals and transactions to AdWords Conversion Tracking

Posted by admin in Google, Pay Per Click

google45You can now link your Google Analytics goals and transactions to AdWords’ Conversion Tracking.  This is a big plus for analysis of conversion tracking and should make it much easier to shine a light on the connections between your goals and conversions.

Here’s how to do it (from AdWords help):

In order to import your goals and transactions from Google Analytics into AdWords Conversion Tracking, your Analytics account must be linked to your AdWords account. Once the two are linked, please make sure that you’ve also opted into Data Sharing from your Analytics account. The instructions below explain how to do this:

  1. Sign into your Google Analytics account.
  2. Click “Edit Account and Data Sharing Settings.”
  3. Make sure you’ve selected at least the “With other Google products only” options under “Share my Google Analytics data…”
  4. Click “Save Changes” to finish.
  5. Navigate to the Conversion Tracking page from within your AdWords account. The Conversion Tracking page will show a message alerting you that your goals and tractionsactions are ready to be linked. Please note that it may take up to two weeks for your Analytics data to be imported into AdWords.
  6. Click “Link your Analytics goals and transactions” from the Conversion Tracking table.
  7. Select the goals or transactions you want from the list. Each listed item will have the Analytics profile name, the type of action (goal or transaction), an editable field for the action name, and pull-down menu for the action’s tracking purpose. Edit the action name and tracking purpose here so that you can identify the goals once they show up in your AdWords conversion reports.
  8. Select “Link” from the bottom of the table to finish.

AdWords Conversion Tracking will then start importing the data from your Analytics account starting from the day you clicked “Link.” Historical data from before this date will not be added to conversion tracking. You will begin to see your goals appear alongside your conversion data in your Conversion Tracking page and AdWords reports after approximately two weeks.

I believe this requires that you’re using the new AdWords interface.