Google is adding enhanced business listings

Posted by admin in Google, Local Search

Google is now testing enhanced listings for businesses in two markets, San Jose and Houston.  They haven’t yet committed to a release date for this feature, but it was recently featured in the Google Lat Long blog, the blog of the Google maps team.
From the Google Lat Long blog:
“These enhanced [...]

The one thing every small business must do to increase online visibility

Posted by admin in Google, Local Search

We are now officially past the tipping point for small businesses and online marketing.  The number of local searches continues to increase every month and the localization of the search engines is happening at a break neck pace. The search engines continue to serve local search results for more and [...]

AT&T’s Buzz is more focused on advertisers than users

Posted by admin in Local Search, Social Networking

AT&T’s new site Buzz.com local recommendation site seems to be more focused on advertisers than users.  By limiting input from the general public and relying on “expert” reviewers, they’ve taken the ugliness of bad reviews out of the picture and that should make small business owners, aka Buzz’s advertisers, happier [...]

Americans are not replacing old media with new media

Posted by admin in Social Networking

Neilsen Online has released some interesting stats about American media consumption.  It turns out that US users are not replacing old media with new.  They’re just adding to their old consumption.

The average American’s television viewing is up 20% over the last 10 years to 141 hours each month. That’s a [...]

Now Google, Bing and Yahoo are returning localized results for non-local queries

Posted by admin in Local Search

Now all three big search engines, Google, Bing and Yahoo are returning localized searches for non-local queries.  All three have said that their goal is to figure out what users intentions are when they search and fulfill those intentions with the search results.
You might say to yourself “How can the [...]

Make Your PPC More Local With Google’s Local Business Ad Extensions

Posted by admin in Google, Landing Pages, Lead Generation, Link Building, Local Search, Pay Per Click, Yahoo!

Google continues to give local businesses great ways to use your “home field advantage” aka the fact that you’re local. This time it’s with Google’s Local Business Ad Extensions in your Adwords ads.
What is a Local Business Ad Extension?  It’s an extra line at the bottom of your [...]

Yahoo reporting delays again

Posted by admin in Yahoo!

This was reported over at Pit-Stop Media:
“This morning when I was doing my routine checkups on the Yahoo accounts that we are managing, I was seeing “0” in all the stat fields. At first I thought there was something wrong with the accounts, but I immediately remembered that just a [...]

3 Keys to huge ROI boosts from your lead generation pay per click campaign

Posted by admin in Lead Generation, Pay Per Click

Here are three things on which you can easily focus to ensure that your lead generation pay per click campaign generates a huge boost in your return on investment.
Do deep keyword research. It’s great to look at the keywords that have mega traffic, however they are more often than not [...]

New version of Google AdWords API is now available

Posted by admin in Google, Landing Pages, Pay Per Click

From the Google AdWords blog:
For those of you who use the AdWords API, we are happy to announce the launch of the latest version of the API, v2009. This version offers more speed, scale, and flexibility to developers, at a lower cost. Since v2009 is a production beta, developers can [...]

Google is taking input on which issues matter most to webmasters

Posted by admin in Google, Link Building

Google has set up a page in their product ideas area where you can vote yes, no or skip on various ideas for improvements to the Webmaster Central tools.
Here are some samples of the ideas that you can vote on:

It is common that even though our Sitemaps contain valid URLs, [...]